Tide, a popular American laundry detergent, is running a new commercial featuring a stay-at-home dad speaking about the benefits of Tide Boost.
I can’t recall another major household brand, as well-known as Tide featuring a stay-at-home dad, I wonder if we’ll see more brands following suit?
At this moment corporate America, hell corporations in general, don’t deserve one iota of praise from the public but Proctor & Gamble has earned at the very least a “well done” for having the guts to flip the gender roles and promote this non-traditional spokesman and in effect, an idea, for one of their most beloved products. I applaud Proctor & Gamble’s efforts to empower men who have chosen to throw off society’s shackles and embrace the primary care-giver role which once the main and in most cases the only role for women. P&G, I tip my hat to you!